Serious Marketing Strategy:
Complete
For Businesses
Made to measure strategic plans designed to maximise your brand awareness
If you’re serious about growing your business, this is the workshop that will change how you approach marketing.
Developed by a Best Award-recognised marketer, this comprehensive and intensive one-on-one session gives you the tools, structure, and clarity to create marketing that truly performs.
It’s practical, strategic, and tailored entirely to your business — ensuring you leave with a clear, actionable plan and the confidence to put it into motion.
Each participant receives a printed workbook of the framework in action — a powerful reference to guide decisions and keep momentum in your marketing.
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We start by uncovering the fundamentals. What's the story behind your business? Where do you sit in your industry position? We'll map the competitive landscape, identify your natural advantages, acknowledge the challenges you're facing, assess who your competitors are, and pinpoint the opportunity that exists for your brand to move forward with clarity and purpose.
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This is where we define what success looks like. We'll establish the purpose driving your marketing, set clear objectives and goals, determine your priorities, profile your target audience, define your tone of engagement, and agree on the KPIs that will measure whether your marketing is working.
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Now we get tactical. We'll craft your core messaging, decide on the tactics that will deliver it, choose the right platformsfor your audience, map out a realistic timeline, plan your content approach, identify the resources you'll need, and set a practical budget to make it all happen.
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Finally, we focus on accountability. We'll establish how you'll define success, document your baseline position, anticipate what findings to look for, capture learnings as you go, and outline future recommendations to keep your marketing momentum going long after the workshop ends.
Serious Marketing Strategy:
Essentials
For Sole Traders
Everything you need to confidently market your products and services
Ready to grow your business with clarity and confidence? This workshop helps you turn ambition into action in a focused three-hour one-on-one session.
Learn how to align your vision with your audience, craft messaging that resonates, and strategically plan campaigns that drive ongoing engagement — making every marketing dollar count.
Learn the essential steps to create compelling content that drives engagement and how to measure results so you can optimise ROI.
Each participant receives a digital workbook showing the strategic framework in action — a practical tool to inspire confident decision-making after the workshop ends.
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From understanding your market position and defining your audience, to creating compelling advertising that inspires trust in your products and services.
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The critical questions every business owner should ask before pressing go: What are we trying to change? Who are we helping? Does it speak to our values? And have we created the audience to make sure our actions have maximum impact?
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A clear action plan you can put into practice for immediate results: Know your goals, pick your priorities, identify your tactics, set your timeline, choose your platforms, allocate your budget, and create your content.
Serious Marketing Strategy:
Purpose
For Not-for-Profits
Build brand trust and drive support through purpose driven marketing
This workshop is designed to build capability and confidence in non-marketers working in the public sector and not-for-profit space.
Blending presentation and Q&A, it explores how to define your organisation’s position in a crowded sector, craft messages that resonate, and understand the value of content that connects.
No prior marketing experience is needed — just a desire to make an impact. In this concise three-hour session, participants gain practical tools and insights developed through real-world work with NGOS and volunteer and community-led organisations.
Participants receive a wall chart to apply their actions and tactics.
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The first hour will cover the fundamentals of pupose drive marketing: How to build trust and promote your cause authentically. We'll explore how storytelling creates the impact that drives action and builds community.
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Learn how to define your misison with messaging, understand its value, find your position in a crowded sector, and turn strategy into action—even with limited resources and budget constraints.
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The final hour will pull together clear action plan covering The Ten boxes to tick: Know your goals, write your strategy, list your priorities, pick your team, identify your audience, define your messaging, set your timeline, choose your platforms, allocate your budget, and create your content.